Independent executive producer Los Angeles · Worldwide
I lead creative production for brand and product campaigns across broadcast, digital and social. From the first idea to the final delivery.
Explore the work
OpenAI
U.S. broadcast & digital TV
Creative Producer
Led creative production from concept to delivery for a ChatGPT Work ad airing across U.S. primetime broadcast and digital television.
Partnered with internal creative, marketing and leadership teams, managed production partners and stakeholders, and delivered on time and on budget in a demanding, fast-moving environment.
Airbnb
Product, digital & social
Creative Production Lead
Creative production leadership across brand, product and lifestyle work, bringing internal teams, agencies and regional partners together.
My Airbnb work spanned the Icons campaign and Summer Release, with production oversight across campaign, experiential and content initiatives.
Expedia
Global TV, digital & OOH
Senior Creative Producer
Creative production for Expedia’s global brand campaign, including Two Step — a travel story told through line dancing.
Managed concurrent broadcast, digital and experiential productions across international markets.
Event & product film
Senior Content Producer
Produced films and event content for Google I/O 2023, translating product stories into work for a major launch moment.
Selected work: the Google I/O tablet film.
Meta
TV, digital & in-app
Creative Brand Marketing Producer
Produced work for Meta’s Small Business initiative across 30+ global markets, coordinating creative, editorial, motion and post-production.
Built production plans and partner workflows that helped a lean team deliver a higher volume of work.
Vans
Brand film, digital & OOH
Brand Content Producer
Global brand production rooted in original stories and creative culture, spanning long-form films, social and retail.
Selected work: the 2019 brand film. My broader Vans work also included the Sidestripe Sessions music series.
Apple
Holiday TV & digital
Creative Producer · TBWA\Media Arts Lab
Creative production for Apple’s integrated brand and product campaigns through TBWA\Media Arts Lab.
Selected work: the holiday brand film. My Apple experience also includes iPhone and Apple Watch launches and APAC localization.
Great campaigns take more than a great idea. I bring the people, production partners and decisions together to move the work forward — with care for the creative and command of the detail.
Creative development through production, post and delivery. One experienced lead across the entire process.
Clear scope, thoughtful budgets, the right partners and aligned stakeholders. Structure that supports ambitious work.
Integrated campaigns across markets and media. Consistent creative, from broadcast and digital to social and out of home.
I’m a Los Angeles–based executive producer with experience inside some of the world’s most ambitious brands and creative teams.
My work spans OpenAI, Airbnb, Expedia, Google, Meta and Vans, with Apple campaigns through TBWA\Media Arts Lab.
I combine creative judgment with the practical discipline to guide complex work from brief to launch.
For brands, agencies & creative teams
A campaign to launch.
A production to lead.
Let’s talk about what’s next.